Vanity Fair Women's Beauty Back Smoothing Wireless Bra, Comfort and Support, Simple Sizing Available S-3xl

4.4 out of 5 stars 530 ratings
Price: $16.94 Free Returns on some sizes and colors
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Size: Select Size
Size Chart
US Regular
Brand SizeUS Size
Small34B, 34C
Medium34D, 34DD, 36B, 36C
Large36D, 36DD, 38B, 38C, 38D, 40B
X-Large36DDD, 38DD, 40C, 40D
XX-Large38DDD, 40DD, 42B, 42C, 42D, 44B
3X-Large40DDD, 42DD, 44C, 44D, 44DD

Product details

  • Fabric type
    90% Polyester, 10% Spandex
  • Care instructions
    Hand Wash Only
  • Origin
    Imported
  • Closure type
    Hook & Eye

About this item

  • The Beauty Back Simple Sizing Wireless Bra style #72118 is your everyday solution to ultimate comfort, support, and smoothing
  • FIT TIP: Use the size chart to determine your size; if you’re in between two sizes, order the smaller size for a tighter fit or the larger size for a looser fit
  • Soft 4-way stretch fabric provides amazing back smoothing with no pinching or digging
  • Full coverage cups with a beautiful open neckline & fused pads that stay in place for fuss-free modesty
  • Hook & eye closure: 3 hooks tall with 2 adjustment settings across for sizes S-M, 3 hooks tall with 3 adjustment settings across for sizes L-XL, 3 hooks tall with 4 adjustment settings across for sizes 2XL-3XL
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From the brand

From the manufacturer

Vanity Fair Lingerie Beauty Back Simple Sizing for a smooth back 72118
Layflat of 72118 Beauty Back Simple Sizing bra with arrows pointing to unique features of the bra

Product details

  • Package Dimensions ‏ : ‎ 13.58 x 12.52 x 2.91 inches; 3.53 ounces
  • Item model number ‏ : ‎ PI.72118.5202.S.0.0
  • Department ‏ : ‎ womens
  • Date First Available ‏ : ‎ May 7, 2024
  • Manufacturer ‏ : ‎ Vanity Fair
  • ASIN ‏ : ‎ B0D3J6VLVS
  • Customer Reviews:
    4.4 out of 5 stars 530 ratings

Product Description

Vanity Fair has a Simple Sizing Wireless bra for you. Find the perfect fit for the support you desire and comfort you deserve.

Top Brand: Vanity Fair

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Customer reviews

4.4 out of 5 stars
530 global ratings

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Customers say

Customers find the bra comfortable, smooth, and supportive, with adjustable straps that don't dig into shoulders, and appreciate its great support without wires. The bra fits well, with many finding the M size perfect, and customers consider it affordable and of good quality. Durability receives mixed feedback, with several customers reporting that the plastic clasp breaks immediately.

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90 customers mention "Comfort"88 positive2 negative

Customers find the bra comfortable and soft, with good support, and one customer specifically mentions that it doesn't tug at the underwire.

"...They are comfortable to the touch but more structured than some other non-wired bras...." Read more

"So comfy, cheaper than Target. I feel it hugs me with no wires at all!" Read more

"...The fit is accurate and it looks fantastic under clothes. It is so comfortable that I can wear it all day and almost forget I have it on...." Read more

"Great fit and very comfortable. I just wish it was able to be fastened a little tighter in the back. But I love the bra so much I bought six of them!!" Read more

52 customers mention "Fit"42 positive10 negative

Customers are satisfied with how the bra fits, particularly noting that size M is perfect, and one customer mentions it provides great support for larger bust sizes.

"...These are flattering. The support is great, true to size...." Read more

"...This bra is amazing. The fit is accurate and it looks fantastic under clothes...." Read more

"Great fit and very comfortable. I just wish it was able to be fastened a little tighter in the back. But I love the bra so much I bought six of them!!" Read more

"...This is the best bra for me and size M is perfect. Replacing almost all my bras with these. I hope they never stop making them!" Read more

27 customers mention "Bra quality"27 positive0 negative

Customers find this bra to be great, with one customer noting it's less uniboob than a sports bra.

"...These are flattering. The support is great, true to size...." Read more

"...This bra is amazing. The fit is accurate and it looks fantastic under clothes...." Read more

"...This is the best bra for me and size M is perfect. Replacing almost all my bras with these. I hope they never stop making them!" Read more

"I have been trying to get away from wired bra’s and this bra is amazing!" Read more

17 customers mention "Wire support"17 positive0 negative

Customers appreciate the bra's support without wires.

"So comfy, cheaper than Target. I feel it hugs me with no wires at all!" Read more

"...I like that the pads are attached in and not removable. No under wires or things poking into my sides either...." Read more

"...This bra had good reviews and I gave it a shot. So comfortable, no wires to poke me but still give me good shape and support...." Read more

"So comfortable and no wires!" Read more

15 customers mention "Support"15 positive0 negative

Customers appreciate the bra's support, with one noting it provides the best support from a non-wire bra.

"Just bought this bra, so far very comfortable and great support, will definitely be purchasing more" Read more

"...Anyway this has great support and isn't binding. Very soft, love the fit!" Read more

"...So comfortable, no wires to poke me but still give me good shape and support...." Read more

"I like the way this bra supports me. Nice coverage and the straps are also comfortable" Read more

13 customers mention "Strap adjustability"13 positive0 negative

Customers appreciate the bra's adjustable straps, noting that they don't dig into the shoulders, and one customer mentions they are neither too wide nor too thin.

"Comfortable well made bra. Straps are neither too wide or too thin. Wireless with good amount of support!" Read more

"This bra is comfortable. It’s slightly padded and has adjustable straps...." Read more

"...Love the adjustable straps too. Probably the first bra I've ever owned that I don't need to change out of upon returning home." Read more

"...The straps do not dig into your shoulder and the fabric is very comfortable. A great bra!" Read more

13 customers mention "Value for money"13 positive0 negative

Customers find the bra affordable.

"So comfy, cheaper than Target. I feel it hugs me with no wires at all!" Read more

"As a gal with a small band and full bust this is the ONLY affordable wireless bra I have found that truly works for me...." Read more

"...the exact same bra on Amazon in lots of different colors at a lot cheaper price and I didn’t have to wait for it to go on sale...." Read more

"...Amazon's price is awesome too compared to in the store!" Read more

27 customers mention "Durability"10 positive17 negative

Customers have mixed opinions about the bra's durability, with some finding it well-made while others report issues with flimsy clasps breaking immediately and thin plastic holders failing.

"...the second one I purchased and in less than a month the THIN PLASTIC connector has broken. This has happened to 2 of the 4 bras I purchased...." Read more

"Very nice quality and nice fit very comfortable just like Vanity Fair always provides. Thank you." Read more

"...After looking at it, it's made of plastic which explains the lack of durability over time...." Read more

"Plastic strap split in half after 2 months. Can no longer wear. Disappointed to say the least. Felt soft but won’t buy again" Read more

Very comfortable
5 out of 5 stars
Very comfortable
If you’re looking for a comfortable wireless bra that looks great under your clothing, this is it. I’ve tried on many at department stores that just didn’t fit or look good. The smoothing fabric is nice and the shape compliments your figure. Well made. It does have padding inside which holds the shape. If you don’t like padding, you probably won’t like it.
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Top reviews from the United States

  • Amazon Customer
    5.0 out of 5 stars Love this non-underwire option
    Reviewed in the United States on December 31, 2024
    Size: LargeColor: Baked BlushVerified Purchase
    I was looking for a non-underwire option that still held things up and didn’t make uni-boob and I really like these. They are comfortable to the touch but more structured than some other non-wired bras. I don’t have a uni-boob which sometimes happens with these wireless bras so that is also a plus. These are flattering. The support is great, true to size. No cleavage issues (I often work with children so I try to keep the cleavage to a minimum due to the bending) or trouble with see through or bumps under my shirt - everything stays smooth. Also, there is some lining but everything is connected and sewn in/together, so no lost cups. Would 100% order again.
    6 people found this helpful
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  • Amira
    5.0 out of 5 stars Comfy & hugs boobs
    Reviewed in the United States on April 22, 2025
    Size: MediumColor: NeutralVerified Purchase
    So comfy, cheaper than Target. I feel it hugs me with no wires at all!
    Helpful
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  • Susan
    5.0 out of 5 stars Love this bra.
    Reviewed in the United States on April 4, 2025
    Size: MediumColor: Baked BlushVerified Purchase
    I love this bra for the comfort and the look under my clothes. I had a lumpectomy and this bra seems to even out my girls. It doesn’t show too much that they are slightly different sizes.
    (At least, it seeems to me, they are evened out.)
    My back is smooth with these bras.
    I was surprised at the difference between the
    Medium and the Large. The medium has two hooks in the back strap width. The Large has three
    hooks in the width. Very comfortable.
    In other bras, I wear a size 36C. The medium fits.
    Helpful
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  • Amazon shopper
    4.0 out of 5 stars Very comfortable
    Reviewed in the United States on April 21, 2025
    Size: X-LargeColor: Gentle LavenderVerified Purchase
    Great fit and very comfortable. I just wish it was able to be fastened a little tighter in the back. But I love the bra so much I bought six of them!!
    Helpful
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  • hk
    5.0 out of 5 stars Comfortable support
    Reviewed in the United States on April 2, 2025
    Size: LargeColor: BlackVerified Purchase
    Comfortable well made bra. Straps are neither too wide or too thin. Wireless with good amount of support!
    Helpful
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  • Jonathan
    5.0 out of 5 stars Small band, full bust girlies rejoice!!
    Reviewed in the United States on March 12, 2025
    Size: MediumColor: NeutralVerified Purchase
    As a gal with a small band and full bust this is the ONLY affordable wireless bra I have found that truly works for me. I’m supposedly a 34DD but because of the wackadoodle way American bras are sized, it’s been almost impossible for me to find a wireless bra that has a tight enough band with large enough cups to also hold my girlies in without spillage and popping out the middle or riding up, and without going for the mega expensive customized route. This is the best bra for me and size M is perfect. Replacing almost all my bras with these. I hope they never stop making them!
    One person found this helpful
    Helpful
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  • Teri L. McKay
    5.0 out of 5 stars Fantastic fit and performance
    Reviewed in the United States on September 12, 2024
    Size: 3X-LargeColor: Baked BlushVerified Purchase
    Being middle-aged, I have the need for bras with good support, and it's a huge plus if they can also camouflage back and side bulges. I've been on a search for some time, trying sports bras that are three times smaller than they should be and "as seen on TV" types that are just funky-looking. I've put up with cups that can stand up by themselves and bands that roll into rubber band-like constrictors. This bra is amazing. The fit is accurate and it looks fantastic under clothes. It is so comfortable that I can wear it all day and almost forget I have it on. I have 3 now, and will be ordering 2 more colors as soon as I can find them in my size.
    26 people found this helpful
    Helpful
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  • bikefan
    1.0 out of 5 stars Easily breaks
    Reviewed in the United States on April 11, 2025
    Size: XX-LargeColor: NeutralVerified Purchase
    DO NOT BUY THESE! This is the second one I purchased and in less than a month the THIN PLASTIC connector has broken. This has happened to 2 of the 4 bras I purchased. I have to resort to safety pins.
    Customer image
    bikefan
    1.0 out of 5 stars
    Easily breaks

    Reviewed in the United States on April 11, 2025
    DO NOT BUY THESE! This is the second one I purchased and in less than a month the THIN PLASTIC connector has broken. This has happened to 2 of the 4 bras I purchased. I have to resort to safety pins.
    Images in this review
    Customer imageCustomer image
    2 people found this helpful
    Helpful
     Report